Software Piracy :: essays research papers

Programming Piracy      Software theft is the disappointment of an authorized client to hold fast to the states of a product permit or the unapproved use or multiplication of copyrighted programming by an individual or substance that has not been authorized to utilize the programming. Programming theft has become a family unit word and a family unit wrongdoing and has had an extraordinary effect on the product business. It is a difficult that can as it were be settled by the decisions of every person.      The PC programming industry is one of the extraordinary business achievement accounts of ongoing history, with sound increments in both equipment and programming deals the world over. Be that as it may, programming theft undermines the business' monetary future. As per appraises by the U.S. Programming Publisher's Relationship, as much as $7.5 billion of American programming might be illicitly duplicated and dispersed every year around the world. These duplicates fill in just as the firsts and sell for essentially less cash. Theft is moderately simple, and just the biggest rings of wholesalers are generally gotten. Moreover, programming privateers realize that they are probably not going to serve hard prison time when detainment facilities are stuffed with individuals indicted for progressively genuine wrongdoings. The product business loses more than $15.2 billion every year worldwide because of programming robbery. Programming robbery costs the business: $482 consistently $28,900 consistently $1.7 million consistently $41.6 million consistently $291.5 million consistently      To comprehend programming theft, one must get inside the psyche of the privateer. Individuals, who wouldn't consider sneaking product out of a store or ransacking a house, consistently acquire duplicates of PC programs which they haven't paid for. The privateer has a lot of reasons for his activities: costs are excessively high; the organization doesn't offer fair help; he's just going to utilize the program now and again. In spite of the fact that, what truly makes programming theft appear to be less terrible than different sorts of burglary is that nothing is genuinely taken. There is no quick impact on the stock or beneficial limit of the maker of a bit of programming in the event that somebody 500 miles away duplicates a plate and starts utilizing it.      People will in general consider property a material thing, and along these lines have a difficult time viewing a PC program as property. Be that as it may, property isn't a idea relating to issue alone. Possession is an idea which comes out of the way that individuals live by making things of significant worth for their own utilization or for exchange with others. Creation doesn't mean creation make a difference, yet rather changing the type of issue alongwith a thought and a reason. Frequently, the genuine expense of making merchandise is resolved in the creation of individual things.

Genetic Ownership :: Genes Science DNA Essays

Hereditary Ownership In the previous century, progressions in science and innovation have permitted man to additionally research his cause. Science has shown every single living thing are comprised of cells and cells contain hereditary material. Researchers before long will have the option to take hereditary material from one gathering and make their qualities in another. In doing as such, people, researchers, and society will be confronted with new difficulties regarding the proprietorship privileges of hereditary material. The accompanying will analyze moral issues of hereditary proprietorship by taking a gander at present and future uses of innovation and the moral difficulties they incite. In 1978 the study of generation detonated into open awareness with the introduction of Louise Brown, the primary infant conceived as a result of In Vitro Fertilization (IVF). Today utilizing IVF, a couple with ripeness issues can give their own hereditary material as sperm and eggs to a center, consolidate them to make incipient organisms, and addition the undeveloped organisms into a mother’s belly. Society acknowledges a people option to give their own hereditary material to an IVF facility and make youngsters. Today IVF is a multibillion-dollar, universal business giving solid kids to caring guardians. In 1997 another blast of open awareness happened when the Roslin Institute declared they had effectively cloned a sheep named Dolly. Dolly was not the result of sperm and eggs, rather she was a definite clone of her benefactor parent. The incipient organism of Dolly was made from hereditary material of a giver parent and embedded into a substitute mother. Dolly and her benefactor parent as of now live as the property of the Roslin Institute in Edinburgh, UK. As proprietor of sheep, Roslin had the option to gather hereditary material, perform examine, and in the end produce a cloned creature. Today this privilege of possession is as of now acknowledged by society. Later on, people may reserve the option to utilize their hereditary material to duplicate essential organs to be utilized as transplants for unhealthy, distorted, or harmed body parts. This procedure is called helpful cloning. Science has shown every single living thing are comprised of cells and all cells contain hereditary material. At the center of all hereditary material is an essential part of life, DNA. Basically, DNA (Deoxyribonucleic Acid) teaches cells how to isolate and develop into the living things we see each day. Each human has remarkable DNA. No two people DNA is actually similar except for indistinguishable twins.

Understanding Emotions in Traditional Chinese Medicine

Understanding Emotions in Traditional Chinese Medicine Emotions Print Emotions in Traditional Chinese Medicine By Cathy Wong Updated on February 03, 2020 Monkey Business Images / Stockbyte / Getty Images More in Psychology Emotions Psychotherapy Basics Student Resources History and Biographies Theories Phobias Sleep and Dreaming In This Article Table of Contents Expand Spleen Lung Liver Heart Kidney Other TCM Conditions Using TCM View All Back To Top In traditional Chinese medicine, emotions and physical health are intimately connected. Sadness, nervous tension and anger, worry, fear, and overwork are each associated with a particular organ in the body. For example, irritability and inappropriate anger can affect the liver and result in menstrual pain, headache, redness of the face and eyes, dizziness and dry mouth. A diagnosis in traditional Chinese medicine is highly individualized. Once an organ system is identified, the unique symptoms of the patient determine the practitioners treatment approach. Using the liver again as an example, breast distension, menstrual pain, and irritability during menses are treated with certain herbs and acupuncture points. Headaches, dizziness, and inappropriate anger with redness of the face point to a different type of liver pattern and is treated in a different way. What does the liver have to do with migraines? Organ systems in the traditional Asian sense may include the Western medical-physiological function, but are also part of a holistic body system. The liver, for example, ensures that energy and blood flow smoothly throughout the body. It also regulates bile secretion, stores blood, and is connected with the tendons, nails, and eyes. By understanding these connections, we can see how an eye disorder such as conjunctivitis might be due to an imbalance in the liver, or excess menstrual flow may be due to dysfunction in the livers blood-storing ability. Besides emotions, other factors such as dietary, environmental, lifestyle, and hereditary factors also contribute to the development of imbalances. Spleen Emotions: Worry, dwelling or focusing too much on a particular topic, excessive mental work.Spleen Function: Food digestion and nutrient absorption. Helps in the formation of blood and energy. Keeps blood in the blood vessels. Connected with muscles, mouth, and lips. Involved in thinking, studying, and memory.Symptoms of Spleen Imbalance: Tired, loss of appetite, mucus discharge, poor digestion, abdominal distension, loose stools or diarrhea. Weak muscles, pale lips. Bruising, excess menstrual blood flow, and other bleeding disorders.Spleen Conditions: Spleen Qi Deficiency, Spleen Qi Descending, Spleen Yang Deficiency. Lung Emotions: grief, sadness, detached.Lung Function: Respiration. Forms energy from air, and helps to distribute it throughout the body. Works with the kidney to regulate water metabolism. Important in the immune system  and resistance to viruses and bacteria. Regulates sweat glands and body hair, and provides moisture to the skin.Symptoms of Lung Imbalance: Shortness of breath and shallow breathing, sweating, fatigue, cough, frequent cold and flu, allergies, asthma, and other lung conditions. Dry skin. Depression and crying.Lung Conditions: Lung Qi Deficiency, Lung Yin Deficiency, and Cold Damp Obstructing the Lungs. Liver Emotions: Anger, resentment, frustration, irritability, bitterness, flying off the handle.Liver Function: Involved in the smooth flow of energy and blood throughout the body. Regulates bile secretion, stores blood, and is connected with the tendons, nails, and eyes.Symptoms of Liver Imbalance: Breast distension, menstrual pain, headache, irritability, inappropriate anger, dizziness, dry, red eyes and other eye conditions, tendonitis.Liver Conditions: Liver Qi Stagnation, Liver Fire. Heart Emotions: Lack of enthusiasm and vitality, mental restlessness, depression, insomnia, despair.Heart Function: Regulates the heart and blood vessels. Responsible for even and regular pulse. Influences vitality and spirit. Connected with the tongue, complexion, and arteries.Symptoms of Heart Imbalance: Insomnia, heart palpitations and irregular heartbeat, excessive dreaming, poor long-term memory, psychological disorders.Heart Conditions: Heart Yin and Heart Fire. Kidney Emotions: Fearful, weak willpower, insecure, aloof, isolated.Kidney Function: Key organ for sustaining life. Responsible for reproduction, growth and development, and maturation. Involved with lungs in water metabolism and respiration. Connected with bones, teeth, ears, and head hair.Symptoms of Kidney Imbalance: Frequent urination, urinary incontinence, night sweats, dry mouth, poor short-term memory, low back pain, ringing in the ears, hearing loss, and other ear conditions. Premature gray hair, hair loss, and osteoporosis.Kidney Conditions: Kidney Yin Deficiency and Kidney Yang Deficiency. Other TCM Conditions Blood StagnationBlood DeficiencyStomach Heat Using TCM Since symptoms of these TCM syndromes  in alternative medicine may be linked to a number of medical conditions, its important to consult your physician if you have any health concerns. Self-treating a health condition and avoiding or delaying standard care may have serious consequences.

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Serial Killer Essay - 2790 Words

Serial Killers Serial killer: A person who attacks and kills victims one by one in a series of incidents. Why do some people kill other people? More importantly, why do some people enjoy killing lots of people just for the fun of it? This is a basic description of what a serial killer is. But what possesses these human beings to commit such heinous crimes? Some say that genetics are responsible, while others blame the environment that the killers grew up in. The causes of psychopathy remain a mystery. We don’t even have a reasonable answer to the question of whether psychopathy is a product of Mother Nature or a part of upbringing. One of the best sources of information about whether traits are a result or nature of nurture comes†¦show more content†¦These being: Animal Cruelty, Pyromania, and Bed Wetting. Torturing animals is an incredible red flag, whether you’re trying to find a killer or not. Animals are often seen as practice for killing real human beings. Jeffery Dahmer, the â€Å"Milwaukee Cannibal†, was notorious for his animal cruelty, cutting off the heads of dogs and placing them on a stick behind his house. Ed Kemper, The Co-ed Killer, buried the family cat while it was still alive, dug it up again, and then finished by cutting off its head. But not all serial killers take their angers out on pets. Dennis Nilsen, otherwise known as the â€Å"Muswell Hill Murderer† and the â€Å"Kindly Killer†, loved animals, especially his dog Bleep. Rapist torturer and murderer of eight, â€Å"Beauty Queen Killer† Christopher Wilder had made donations to Save The Whales and the Seal Rescue Fund. Nevertheless, the majority of multiple murderers have, at some point in their lives, tortured and/or killed an innocent, non-human creature. But this pain suffere d by animals is not the only warning sign out there. Oh, what ecstasy, said American serial killer Joseph Kallinger, setting fires brings to my body! What power I feel at the thought of fire! ... Oh, what pleasure, what heavenly pleasure! Pyromania, an impulse control disorder where someone constantly fails to resist the desire to deliberately start fires in order toShow MoreRelated Serial Killers Essay2514 Words   |  11 Pagesto human nature and morality than the concept of a serial killer. What is different about the brains of these individuals whom our society finds unforgivable and unredeemable predators? Society might find a biological reason for such atrocities more comfortable than the prospects of good and evil or a mistake. This paper will catalogue and attempt to organize the current biological differences between our minds and that of a serial killer. Can Biology make us Murderers? Recent reports inRead MoreEssay on Serial Killers3024 Words   |  13 PagesSerial Killers Serial killers kill because of three patterns we see develop throughout their lives. These patterns are the development of youthful characteristics and habits, abusing events in their lives, and the final push. To be qualified as a serial killer one must murder more than three victims, one at a time, in a relatively short time period. The most common serial killers are white, heterosexual, sexually frustrated, young adult males with low self-esteem. Lester BallardRead MoreSerial Killers Essay2668 Words   |  11 PagesSerial Murder The mind behind the crime! Thesis statement: Serial Murderers are not just murderers but also victims of the rotten hand they were dealt. Abstract I. Definition History A. The Most Infamous Killer B. Myth Theory 1. WereWolves 2. Vampires III. Causes A. Serial Killer Characteristics B. Theories VI. Case Studies A. Charles Manson 1. Bibliographical Info 2. Childhood Trauma B. John Wayne Gacy 1. Bibliographical Info Read MoreSerial Killers Essay985 Words   |  4 PagesSerial Killers Behavior is sometimes defined as the response of an individual, group, or species to its environment. Parents, girlfriends, sisters, brothers, and peers can all affect a persons behavior. Not everybody necessarily will have the behavior of a serial killer. In this paper, I will attempt to show the difference between the psychopath and the psychotic. Explain how the environment, upbringing, and treatment of serial killers led them to become who they are today. Most serialRead More Serial Killers Essay790 Words   |  4 Pages The nineteen-seventies was an incredible decade. It was a decade of change, one of freedom, a time for great music. It was also an incredible decade for shock, fear and serial killers. John Wayne Gacy, an amateur clown, was a pedophiliac homosexual. He tortured and killed thirty three little boys and stored their remains under his house. David Berkowitz, a.k.a. the Son of Sam, stalked New York City from nineteen-sixty-seven to nineteen-seventy-seven. He claimed to have been following a voice fromRead MoreSerial Killers Essay1122 Words   |  5 Pagescommit crimes, some of them become the most dangerous criminals, known as serial killer. A serial killer is a term to describe that human being who commits series of murder. The word ‘serial killer’ was given by Robert K. Russler (FBI Investigator) in 1975 after he encountered series of murders. Serial killers are just not murderers but also the victim of bad society or the bad environment in which they grew up in. The serial killers are psychotic and mentally insane people; usually typical white malesRead More Serial Killers Essay2354 Words   |  10 Pages SERIAL KILLERS nbsp;nbsp;nbsp;nbsp;nbsp;A serial killer is a person whom everybody knows as a friend, a lover or even a father but no one knows about his killer instinct until its to late. Serial killers have plagued this country and others for many years. They are hard to find and virtually undetectable until they start murdering the innocent. nbsp;nbsp;nbsp;nbsp;nbsp;Serial killers are usually young, white males who are quite intelligent and often come from broken homes. They mayRead More Serial Killers Essay1890 Words   |  8 PagesSerial Killers Introduction to Psychology Introduction In the past two decades, the creature known as the serial killer has captured the attention of the American culture. With the dozens of books and movies centered around serial killers the term has become a trendy catch phrase, replacing earlier terms such as homicidal maniac. Fiction and screenwriters use the term serial killers with such casual abandon that is seems the meaning of the term escapes them. Acknowledgements IRead MoreEssay Are Serial Killers Born or Made?1560 Words   |  7 PagesEvidence that was gathered from books such as â€Å"Inside the Minds of Mass Murderers† and â€Å"Inside the Minds of Serial Killers,† both written by Kathertine Ramsland, provide information and evidence that killers are in fact made, not born. Some of the reasons that people believe that killers are made and not born are due to research by many psychiatrists on serial killers and mass murderers who are on death roe that have committed some of the most heinous crimes. One argument is that there is a set ofRead MoreThe Psychology of Serial Killers Today Essay1122 Words   |  5 Pagesindividual. In the case of serial killers, there has been some debate on whether the evil ones are made or born; does it happen because of a genetic factor, environmental factor, or is it simply they addicted to the feeling of slaughtering another individual’s life? Although, the most important key in finding the truth deals with the past and shapes the outcome of the future. Upon viewing in a psychological stance, there is no clear understanding of why one aspect that most serial killers share, namely psychopathy

The Ho-Chunk Nation Free Essays

Ho-Chunk Nation The Ho-Chunk Nation’s culture and beliefs have sustained them for centuries which make their tribe one of the strongest Native American Tribes in the United States today. Their tribe is made up of 7,071 members, due to the devotion of the tribe elders passing along traditions to the younger generations. Today, the Ho-Chunk Nation is a non-reservation tribe with 3,407 acres of trust land and 5,310 acres of taxable land. We will write a custom essay sample on The Ho-Chunk Nation or any similar topic only for you Order Now The Tribe had to repurchase this land that they once owned from the U. S. Government. The Ho-Chunk Native Trust Lands are located in: Adams, Clark, Crawford, Dane, Eau Claire, Jackson, Juneau, La Crosse, Marathon, Monroe, Sauk, Shawano, Vernon and Wood Counties in Wisconsin and also in the State of Illinois. There are also large numbers of tribal members that live in Minneapolis, Madison, Milwaukee, and Chicago. In 1836, the Ho Chunk was removed from the choice land of southern Wisconsin to make room for the miners that were taking over the land. The area was also in demand for the lush farmland of the various river valleys. This land was taken from the Ho Chunk for nickels and dimes, and the people were forcibly removed on to Indian reservations in northeastern Iowa, Minnesota, South Dakota and Nebraska. Ho-Chunk elders recall terrifying scenes of tribal members being rounded up at gunpoint and loaded into boxcars against their will. They were shipped to reservations far from the place they called home. Eventually, many Ho-Chunk refused to live on the poor reservations and returned to their homeland in Wisconsin. The native people with an ancestral lineage dating back to pre-history were first known as the Wisconsin Winnebago Tribe. This name was given to them by early European explorers. In 1994, when the tribe adopted its present constitution, the Nation reclaimed their original name: Ho-Chunk or â€Å"People of the Big Voice. † The Ho-Chunk were avid hunters, gatherers and farmers. They created and became known for their raised garden beds where they grew specialized plants for food. The men hunted while the women gathered. The food consisted of corn, squash, green plants, roots, berries, making maple syrup and maple candy, venison, fresh fish, and small game. After harvest, the food storage process consisted of drying foods naturally for the long winters. As Caretakers of the land, they moved as the food source did, and during seasons providing the plant life abundant to this region. Villages moved to conserve the area’s resources. Their history of living off the land helped the Ho-Chunk develop a unique relationship with Wisconsin’s terrain. Women tanned hides, wove mats from the strong grasses near the waters’ edge, made clothing, and taught their daughters. The grandmothers and grandfathers played an important part in the instruction and rearing of children. The Dagas, or Uncles, were the disciplinarians within a family unit. There was no need for a mother or father to raise their voices, for the practice was to train the children to have such respect for a Daga. The children lived in fear of punishment from their Daga that they were well-mannered and productive children. The Ho-Chunk government provides many services to their tribe. The housing program helps with home ownership and property management. The education program has four primary school districts in Tomah, Black River Falls, Baraboo, and Wisconsin Dells. The labor program which is a certification of Indian preference for contracting and subcontracting; safety, and they provide supportive services; which helps youth employment. Health services which provide Food Distribution Program, Community Health Representatives, Community Health Nurses, At-Large Health Care, Alcohol/Drug Program, Environmental Health, Benefit Coordinators, Special Diabetes Programs for Indians and a Mental Health Program. They Also provide services for veterans and social services. Bibliography 1. Wisconsin State Tribal Relations Initiative, Ho-Chunk Nation http://witribes. wi. gov/docview. asp? docid=5638locid=57 2. Ho-Chunk Nation http://www. ho-chunknation. com/UserFiles/File/OOP/04HCN_mediakit_rtpages_ACT. pdf 3. http://www. mpm. edu/wirp/icw-52. html 4. http://www. wisconsinhistory. org/whspress/pdf/247. pdf How to cite The Ho-Chunk Nation, Papers

Marketing Strategy and Plan Tesco Plc and Woolworths

Question: Discuss about theMarketing Strategy and Planfor Tesco Plc and Woolworths. Answer: Introduction This study is helpful to identify the marketing strategies and the marketing processes of Tesco Plc and Woolworths of Australia. Both these organisations are belonging from the retailing industry. In this connection, this study has tried to provide the competitive advantage of both the organisations. In order to identify the competitive advantage of both the organisations, the business objectives of both the organisations have mentioned. In addition, in this study the importance of Ansoff matrix would be discussed, which would be benefitted to identify the growth strategy of the organisation. On the other hand, Ansoff matrix can also identify the risk for the growth strategy of the organisation. Moreover, this study is also important to identify the reasons of theoretical analysis for the achievement of the competitive advantage of both of the organisations. Competitive Advantage in the Marketing Process of Tesco Plc Business Objective: In order to identify the competitive advantage of an organisation, it is necessary to discuss the business objectives of the company. If the organisation can achieve the proposed business objectives, then it can be stated that the organisation will be able to meet the business goal. As a result, it can be mentioned that the organisation has the competitive advantage to meet the business objectives. As per the statement of Barbera et al. (2012), it can be mentioned that Tesco plc aims to increase the sale of the organic products by the amount of 1 billion to the coming five years. Moreover, it can be mentioned that Tesco Plc has the market share of 6.5% in case of the non food business. In this context, it can be added that their target is to hold a stronger position in case of the non food production. On the other hand, it can be mentioned that Tesco Plc has tried to provide a greater organisation culture, so that the employees would like to maintain long run relationship with the or ganisation and the productivity of the organisation can be improved. According to Basili et al. (2013), it can be mentioned that the human resource management can develop a team as well as individual business objectives, personal improvement planning career planning and the performance appraisal for improving the employees commitment. Competitive Advantage: According to Bentley, Omer and Sharp (2013), it can be mentioned that economies of scale is the competitive advantage of Tesco Plc. On the other hand, Tesco Plc has the competitive advantage in case of retail lower price, higher quality and the experienced consumer service. This would be helpful for developing the profitability and the growth of the organisation. Therefore, it can be mentioned that the promotion of the Tescos corporate image is depending upon the trustworthiness and the quality (Bharadwaj et al. 2013). In addition, it can be stated that another competitive advantage of Tesco is to maintain the market leadership. Therefore, the market scope of the organisation has increased. Ansoff Matrix: Market Product Existing New Existing Market penetration Enhance the business share of grocery compared to the other retailing stores expenditure. Market development Move to the store market Expand the business in the global market New New product development Financial services development Enhance the sales of the petrol Diversification Higher risk From the above table, it can be mentioned that market penetration is required to enhance the consumer loyalty. On the other hand, it can be noticed that market development is helpful to identify the business performance in case of business expansion in the global market. Therefore, Connor and Lande (2012) mentioned that these four strategies can effectively determine the relevant strategies and the sales will be increased. As a result, it can be stated that the business risk will be reduced. Competitive Advantage in the Marketing Process of Woolworths Business objectives: In the point of Haley and Haley (2013), it can be mentioned that the objectives of Woolworths is to increase the stock returns and can optimise network effectively. The strategic objectives of Woolworths are to be a consumer centric business, to be a brand value driven organisation. In addition, it can be mentioned that Woolworths also aimed to maintain a greater profitable consumer relationship as well as also aims to lower the cost structure of the products (Iacob, Quartel and Jonkers 2012). Competitive Advantage of Woolworths: As per the statement of Klettner, Clarke and Boersma (2014), it can be mentioned that the organisation has optimised the value chain across the business in order to make higher margins. In addition, it can be mentioned that the organisation has the efficient sourcing capability (PLC, 2016). Therefore, the business performance of the organisation would be improved. In addition, to increase the profitability of the business, Woolworths has aimed to set the price of the product affordable, so that the consumers are willing to purchase the products from this organisation. Ansoff Matrix: Market Product Existing New Existing Market penetration Promoting of new products Repositioning the brands Increase the market share Market development New distribution channels Woolworths has followed several pricing policies to follow new marketing segments. New New product development Develop new and innovative techniques, which can replace the existing strategy. Diversification The horizontal diversification is important for the production programme. The vertical horizontal diversification is benefitted for the sales stage storage programme (Woolworths Online. 2016). Theoretical Analysis Tesco Plc has followed a specific strategy, which can be discussed in terms of cost leadership approach and has followed every little helps strategy to achieve the competitive advantage of the organisation. In the short run, Tesco Plc has aimed to regain the stakeholders trust as well as the consumers trust. As opined by Oestreicher-Singer and Zalmanson (2012), it can be stated that Tesco Plc. has framed a significant programming for the financial development. On the other hand, it can be mentioned that in order to achieve the competitive advantage of Tesco Plc, the organisation has launched a renewal program for restoring the trust. On the other hand, it can be added that with the help of value chain analysis, the value of the organisation would be increased and the cost would be minimised (Reich and Benbasat 2013). These key factors would be helpful to achieve the competitive advantage of the organisation. On the other hand, it can be mentioned that Woolworths has followed and launched Fresh food people campaign and Loyalty scheme for the employees. Therefore, it can be stated that the subordinates of the organisation wanted to maintain a long term relationship with the organisation (Woodard et al. 2012). The performance of the workers also increased effectively. As a result, it can be stated that the overall productivity of the organisation has also improved from the previous. On the other hand, it can be added that the business objectives can be achieved. Moreover, it can be mentioned that Woolworths has started an employee reward program, which would be helpful to enhance the employee engagement of the organisation. Hence, Verbeke (2013) mentioned that the employee loyalty would be increased and this would also significantly enhance the performance of the organisation. In this context, it can be mentioned that the raw material suppliers also willing to supply as they expect they wou ld return back their share from the business. This is how, the Woolworths has achieved the business competitive advantage by following these strategies. Conclusion This study is important to identify the marketing strategy and planning of Tesco Plc and Woolworths. In this purpose, this study has tried to highlight the business objectives of both the organisations. Therefore, based on the business objectives, both the organisations have planned to follow some specific marketing strategies to achieve the business goal. On the other hand, the competitive advantages of the organisations have been discussed in this connection. Moreover, it can be stated that in this study the Ansoff matrix of each of the organisation have mentioned in order to identify the marketing growth strategy in long run. Therefore, by following this matrix, the organisation can enhance the profitability statement to reach to the new consumers. This is also helpful for the consumer segmentation. Lastly, this study has also described the process how the organisations can achieve the competitive advantage. The organisations have followed some specific strategies to achieve this. Recommendation After analyse the business objectives and the competitive advantages of the organisations, this study can follow the SWOT analysis. In this purpose, it can be recommended that SWOT analysis will be helpful to identify the weakness and threats of the organisations. Based on these, the organisations can try to improve the performance of the business more effectively. In addition, it can be mentioned that to improve the performance, the organisations require to follow the PESTLE analysis, which can identify the political, economic, social, technological, legal and the environmental factors of the organisation. These factors are important to understand as these factors have a greater influence on the performance of an organisation. References Barbera, L., Crespo, A., Viveros, P. and Stegmaier, R., 2012. Advanced model for maintenance management in a continuous improvement cycle: integration into the business strategy.International Journal of System Assurance Engineering and Management,3(1), pp.47-63. Basili, V.R., Heidrich, J., Lindvall, M., Mnch, J., Regardie, M., Rombach, D., Seaman, C. and Trendowicz, A., 2013. Linking software development and business strategy through measurement.arXiv preprint arXiv:1311.6224. Bentley, K.A., Omer, T.C. and Sharp, N.Y., 2013. Business strategy, financial reporting irregularities, and audit effort.Contemporary Accounting Research,30(2), pp.780-817. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights.Mis Quarterly,37(2), pp.471-482. Connor, J.M. and Lande, R.H., 2012. Cartels as rational business strategy: crime pays. Haley, U.C. and Haley, G.T., 2013.Subsidies to Chinese Industry: State Capitalism, Business Strategy, and Trade Policy. Oxford University Press. Iacob, M.E., Quartel, D. and Jonkers, H., 2012, September. Capturing business strategy and value in enterprise architecture to support portfolio valuation. InEnterprise Distributed Object Computing Conference (EDOC), 2012 IEEE 16th International(pp. 11-20). IEEE. Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy.Journal of Business Ethics,122(1), pp.145-165. Oestreicher-Singer, G. and Zalmanson, L., 2012. Content or community? A digital business strategy for content providers in the social age.A Digital Business Strategy for Content Providers in the Social Age (July 01, 2012). PLC, T. (2016).Tesco PLC Employer Salary, Average Salaries | PayScale Australia. [online] Payscale.com. Available at: https://www.payscale.com/research/AU/Employer=Tesco_PLC/Salary [Accessed 5 Dec. 2016]. Reich, B.H. and Benbasat, I., 2013. 10 Measuring the Information SystemsBusiness Strategy Relationship.Strategic Information Management, p.265. Verbeke, A., 2013.International business strategy. Cambridge University Press. Woodard, C.J., Ramasubbu, N., Tschang, F.T. and Sambamurthy, V., 2012. Design capital and design moves: the logic of digital business strategy.Forthcoming, MIS Quarterly, Special Issue on Digital Business Strategy: Toward a Next Generation of Insights. Woolworths Online. (2016).Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 5 Dec. 2016].